Advertising Rules Lawyers and Law Firms
A lawyer may advertise services through
written, recorded or electronic communication, including
public media. A lawyer shall not give anything of value
to a person for recommending the lawyer's services except
that a lawyer may
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Pay the reasonable costs of advertisements
or communications permitted by this Rule;
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Pay the usual charges of a legal service
plan or a not-for-profit or qualified lawyer referral
service. A qualified lawyer referral service is a
lawyer referral service that has been approved by
an appropriate regulatory authority;
-
Pay for a law practice in accordance
with Rule 1.17 of professional responsibility.
-
Refer clients to another lawyer or
a nonlawyer professional pursuant to an agreement
not otherwise prohibited under these rules that provides
for the other person to refer clients or customers
to the lawyer, if
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(i) the reciprocal referral agreement
is not exclusive, and
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(ii) the client is informed of
the existence and nature of the agreement.
Any communication made pursuant to this
rule shall include the name and office address of at least
one lawyer or law firm responsible for its content.
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